Karl Lagerfeld Paris

Established brand guidelines to align with the international designer brand, Karl Lagerfeld, allowing for a strong online presence in the outlet space. Created email templates for each season utilizing campaign and product imagery, finding a balance between editorial and promotional. Created some fun promotional print projects for stores like temporary tattoos and scratch offs.

Developed the branding for Karl Insider, the first loyalty program for Karl Lagerfeld Paris. Created the logo to be used in emails and a landing page with more information about the program. Created supporting graphics and iconography that is evergreen, differentiated from seasonal campaign creative.